In Feb 2023, the Union Cabinet approved strengthening the cooperative movement in the country and deepening its reach up to the grassroots. Ministry of Cooperation, under the visionary leadership of Hon’ble Prime Minister of India Shri Narendra Modi and the able guidance of Hon’ble Home & Cooperation Minister Shri Amit Shah, has formulated a plan to establish viable PACS in each uncovered Panchayat, viable dairy cooperatives in each uncovered Panchayat/village and viable fishery cooperatives in each coastal Panchayat/village as well as Panchayat/village having large water bodies, and strengthen the existing PACS/dairy/fishery cooperatives through convergence of various schemes of Ministry of Fisheries, Animal Husbandry & Dairying by leveraging the ‘whole-of-Government’ approach. Initially, 2 lakh PACS/ Dairy/ Fishery cooperatives would be established in the next five years.

Under guidance of the MoC an action plan for implementation of the project has been prepared by NABARD, National Dairy Development Board (NDDB) and National Fishery Development Board (NFDB). Under the plan two lakh primary dairy cooperatives will be set up in the next five years. To achieve the objectives, Standard Operating Procedure (Margdarshika) has been launched by Hon’ble Home and Cooperation Minister in September 2024. Out of the 2 lakh cooperative societies, about 75,000 new dairy cooperative societies will be formed and about 45000 existing societies will be established during 2024-25 to 2028-29. Hon’ble Home and Cooperation minister in presence of Hon’ble Minister of Fisheries, Animal Husbandry and Dairying launched it as White Revolution 2.0 (WR 2.0), with Financial Assistance to 1000 new MPACS and MDCS.

For initiating milk procurement activities in MPACS, NDDB has launched a scheme from its own funds to incentivize the Multi-Purpose PACS and MDCS.

Under the scheme, grants of Rs.40,000 per MPACS/MDCS will be provided for procuring basic milk procurement and testing infrastructure. Subsequent funding for WR 2.0 is envisaged from the proposed revised NPDD 2.0 scheme of DAHD.

The objective of WR 2.0 is to increase the milk procurement of cooperatives from present 660 Lakh Kg Per Day to 1,007 Lakh Kgs per Day (i.e., 50% increase in next five years).

WR 2.0 will be implemented through Milk Unions and Federations at all India level by adopting a two-pronged strategy i.e., by formation of new dairy cooperatives in uncovered areas and strengthening existing dairy cooperative societies. Further, milk procurement activities will also be initiated in viable MPACS where the dairy cooperatives are not available.